Understanding human and AI agents
Early computational scientists modeled humans as "agents" interacting in an environment. These agent based models helped us understand things like starling flocks, traffic jams and stock market crashes, in order to build better systems.
Today, AI agents not only make product recommendations but also conduct transactions on their users' behalf. Although these agents can help us understand humans -- supercharged versions of the original computational models -- the high stakes also reward understanding these agents in their own right.
We offer products and research to better understand agents, both human and AI. For example, we have helped marketers optimize spend across social media channels and firms to improve employee retention. Our latest product, in beta, helps companies optimize their content for AI search engines.
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